CODEGet found for what you actually sell
SEO is not a mystery product you buy by the month. It is a set of specific, checkable jobs: make the site technically sound, give each thing you sell its own page, and make sure Google understands where you operate.
- Foundation
- Included in every build
- First movement
- Typically 4–8 weeks
- Reporting
- Real ranking data, monthly
The honest version
A lot of SEO sold to small businesses in South Africa is a monthly invoice attached to a PDF report nobody reads. The work either was not done, or was done once and billed forever. So here is how we would rather explain it.
Google needs three things from you: a site it can read quickly and completely, a clear page for each distinct thing you offer, and enough signals that it trusts you are a real business in a real place. Most small business sites fail on the second one. Everything is crammed onto a single homepage, so there is nothing specific for Google to rank. Fixing that is usually the single biggest win available.
What the foundation covers
This is built into every site we make, at no extra charge, because shipping a site without it would be malpractice.
- Technical health. Fast load times, mobile usability, clean URLs, HTTPS, a working XML sitemap, sensible robots rules, and no accidental blocking of your own pages.
- A page per service. Each thing you sell gets its own indexable page with its own title, description and heading structure, so it can rank on its own terms.
- Structured data. Schema markup that tells Google what kind of business you are, what you offer, your hours, your location and your reviews, which is what produces the richer-looking results.
- Google Business Profile. Set up or cleaned up, categorised correctly, with hours, service areas and photos. For local businesses this often outperforms the website itself.
- Search Console and analytics. Connected and verified, so there is actual data behind any claim about how the site is doing.
Ongoing work, if it is worth it
Beyond the foundation, ongoing SEO means content that answers what your customers search for, local citations and directory consistency, review generation, and watching what competitors rank for that you do not. This is genuinely worth paying for in competitive markets. In a quiet niche where you already rank, it is not, and we will tell you that rather than invoice you for it.
What we will not do
No bought links, no keyword-stuffed filler, no auto-generated location pages for towns you do not serve, no guaranteed rankings. These tactics still get sold locally and they still get sites penalised.
Often built alongside
Questions we get asked
How long before I see results?
For local searches in a town or suburb with modest competition, movement usually shows within 4 to 8 weeks and meaningful traffic by three months. Competitive national terms take six months or more. Anyone promising page one in two weeks is either targeting terms nobody searches for or is about to do something that gets you penalised.
Do you guarantee first place on Google?
No, and neither can anyone else. Google does not sell or promise positions, so a guarantee is either meaningless or a sign of a scam. What we can commit to is the work: the technical fixes, the page structure, the local listings and the content plan, plus the ranking data so you can judge it yourself.
Is SEO a monthly retainer?
Not by default. The technical and on-page foundation is built into every site we make, at no extra cost. Ongoing work (content, local citations, monitoring) is only worth paying for monthly if you are in a competitive market and committed to it for at least six months. If you are not, we will say so.
What is local SEO and do I need it?
Local SEO is about showing up when someone nearby searches for what you do: the map results and the “near me” searches. If your customers come from a specific geographic area, it is the highest-return work available to you, and it is usually faster to move than national rankings.
Can you fix a site somebody else built?
Often, yes. We audit what is there, tell you what is fixable and what is fundamentally holding you back, and give you the honest version even when that answer is that rebuilding costs less than patching.
Want to know why you are not ranking?
Send us your website address and we will look at it properly and tell you what is actually holding it back. No charge, no obligation.